SALES FOLLOW UP STRATEGIES

FOLLOW UP AFTER TALKING TO A POTENTIAL CLIENT

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Hello Mrs. M,

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How are you doing? I did some marketing research on the snail industry in Europe that confirms the snail business is bouncing back in Europe after a bumpy year in 2020 due to the pandemic. The market trend is still strong in France, UK and other European countries; however, Morocco is now leading the chart with 10.48M. This is double of the export value of the second place, Lithuania with 5.78M. However, the growth of the third place, Ukraine is phenomenal. Another country to pay attention to is Italy. Italy doesn’t produce as much snails as the other countries above it in the list. But in 2020, they increased that volume by more than 7 times! We need to pay close attention to these developments if we want to be competitive in the industry. Nigeria has one of the highest quality snails in the world but did not make the list, which opens the opportunity for your business to fill in the gap. My other company T&T CALGroup Business Solutions is a business solutions company specialized in trends and where the analysis was made. We offer our clients a range of business services in our packages to help them succeed. What is the status of the discussion with your team, as you mentioned in your last message to me on September 6, 2021? I hope your team is making progress. The 3 major topics in our last discuss was (1) establishing and exploring the diaspora markets, (2) establishing the brand in Nigeria and abroad, and (3) making the site informative. I also mentioned that we are not putting up a photo front website but instead we are moving your entire company and its operations online. We are automating operations and developing a marketing platform with analytics and customer tracking tools. Let me know when you plan to start work on the website and marketing project.

Sincerely,

Dr. Thaddaeus Thompson (Closing greeting only necessary when you are sending an email)

Note: Observe the content pattern:

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1. Greeting

2. Value added: the research I did.

3. Suggested opportunities for the client (Not for me)

4. Introduced another service offered by my company, which I intentionally did not mention in the first encounter. Finish the website discussion before you introduce another service. They can be done together but finish one and get an agreed upon conclusion from the client before you introduce the next service to avoid confusing them.

5. Now, I am asking the status of our first encounter. This way the client doesn’t think it’s all about my interest.

6. Restate the key issues that were discussed in the first consultation or telephone call.

7. Remind the client: “I also mentioned that we are not putting up a photo front website but instead we are moving your entire company and its operations online.”

8. Ask for a timetable: “Let me know when you plan to start …………”